BYD at Munich auto show: EV maker unveils ambitous Europe expansion plan

BYD Co. is doubling down on Europe as it faces stiff competition and a bruising price war in China.

The electric vehicle giant is adding new models, building out retail presence, and forging supplier partnerships to gain ground against entrenched European automakers.

Europe push with models and showrooms

Executive Vice President Stella Li said at the Munich auto show on Monday that BYD will have more than 1,000 stores in 32 countries across Europe by the end of 2025.

The carmaker now offers 13 models in the region, up from six two years ago.

Its latest European addition, the Seal 6 DM-i Touring plug-in hybrid, boasts a combined gasoline and battery range of 1,350 kilometers (839 miles).

At home, BYD and peers such as Xpeng and Leapmotor are grappling with a cutthroat price war that has slashed margins.

Navigating EU Tariffs

The European Union has introduced tariffs on electric vehicles imported from China, but BYD and other Chinese manufacturers continue to grow their presence.

BYD has diversified its offerings with more hybrid and combustion models that do not fall under the higher duties, while also building sales partnerships and pledging to set up production locally.

Li said the Dolphin Surf will be the first model produced in Europe.